SEO \u00e7al\u0131\u015fmalar\u0131 a\u00e7\u0131s\u0131ndan bir di\u011fer \u00f6nemli kavram ise g\u00f6r\u00fcn\u00fcrl\u00fckt\u00fcr. Bu bir web sitesinin, anahtar kelime aras\u0131nda sahip oldu\u011fu s\u0131ralama sayesinde ald\u0131\u011f\u0131 trafi\u011fin oran\u0131d\u0131r. Google’da arama yaparken, insanlar arad\u0131klar\u0131 konuyla ilgili anahtar kelimeler girerek arama yaparlar. Bunun \u00fczerine Google bu anahtar kelimeleri i\u00e7eren sitelerin listesini g\u00f6r\u00fcnt\u00fcler. Bu nedenle SEO ayarlar\u0131n\u0131z\u0131 d\u00fczenlemeye ba\u015flamadan \u00f6nce, i\u015finizi veya sitenizin i\u00e7eri\u011fini en iyi \u015fekilde anlatan kelimelerin listesini \u00e7\u0131kar\u0131n – bu listeye sitenizin veya i\u015finizin ad\u0131n\u0131 eklemeyin.<\/p>\n

Tarama ve dizine ekleme optimizasyonu i\u00e7in \u00f6ncelikle bir XML site haritas\u0131 olu\u015fturmak gerekir. XML site haritas\u0131, arama motorlar\u0131na sitenizin t\u00fcm sayfalar\u0131n\u0131n bir listesini sunar ve bu sayfalar\u0131n \u00f6nem s\u0131ras\u0131na g\u00f6re dizine eklenmesini sa\u011flar. Bunun yan\u0131 s\u0131ra, robots.txt dosyas\u0131n\u0131 do\u011fru yap\u0131land\u0131rarak, arama motorlar\u0131n\u0131n hangi sayfalar\u0131 tarayaca\u011f\u0131n\u0131 veya taramayaca\u011f\u0131n\u0131 belirleyebilirsiniz.<\/p>\n

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